Customer Relationship management (CRM) is a macro strategy for all businesses to optimize the profits and the customers' satisfaction, and in order to achieve this goal, all organizational activities are arranged on the basis of different interests of the customer groups.

Kharazmi Pharmaceutical Company applies scientific visit management software to have a wide vision for all customers, to conduct the sales team and to facilitate the medical sales representatives' reporting; thus, the clues and the audiences are collected coherently so that the products and the personnel performance are properly organized in order to increase the company's productivity.

All products are introduced to the medical society and the pharmacies by the medical sales representatives; moreover, in order to enjoy more effective communications with the customers and to utilize their opinions, survey questionnaires proportionate to each customer are designed and applied to the medical sales representatives on a regular basis so that the results are submitted to the organization for decision making.

Since achieving customer satisfaction is one of the major goals of our company, the management intends to promote the quality of the services in line with your satisfaction.

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